The Apple TV is already a popular choice among many Apple users, but one cable company in France is taking things a step further. Canal+ announced today that it will offer cable subscribers the option of renting an Apple TV 4K in replacement of a traditional cable box…
Vivendi’s Canal+ Group made the announcement today, touting that customers will be able to choose the Apple TV 4K as their set-top box of choice starting on May 17th. Users will rent the device for right around €6 ($7) per month.
It isn’t explicitly clear as to how Canal+ will instruct users to watch content via the Apple TV 4K, though one would think users would simply need to download the myCanal application from the tvOS App Store.
Canal+ touted the partnership in a statement to Variety, calling the Apple TV 4K the “perfect showcase” for our premium content exclusives:
Meanwhile, Apple’s VP of Apple Music and international content Oliver Schusser said that Canal+ users will be able to benefit from “a rich and user-friendly experience” for content consumption:
“Apple TV is the perfect showcase for our premium content exclusives, in particular cinema, sport and our original creations.”
Whether or not Canal+ is able to set a trend here remains to be seen, but it certainly wouldn’t be the worst thing in the world…
